“Fruit of the Room”, a prominent online retailer specializing in fruit-themed products for the home, has been a long-time SAP Marketing Cloud (SMC) customer.  Contact profiling, marketing permissions, trigger-based campaigns, and landing pages are ju...

What's the best way to get prepared for a successful SAP Customer Experience cloud deployment? Customers often ask about how to best be prepared to run a successful Customer Experience (CX) Cloud deployment or adopt a new feature.  SAP has several of...

Project Delivery Framework Fundamentals Before going into details about how each release and phase works, there is a set of fundamental principles and practices which should be understood for an SAP Customer Data Platform project. The SAP Cus...

I received this question from a partner and I'd like to have the answer available to all "In C4C, we are creating/Updating Individual Customers and this data is replicated via CPI to the Hybris Marketing Cloud solution. In C4C - we can have multipl...