“Fruit of the Room”, a prominent online retailer specializing in fruit-themed products for the home, has been a long-time SAP Marketing Cloud (SMC) customer. Contact profiling, marketing permissions, trigger-based campaigns, and landing pages are just some of the features regularly used. Recognizing the need to evolve their marketing solution, they contacted their Customer Success Partner, Taylor, for advice.
Taylor knew SMC licenses won’t be renewed past December 2026 as SAP adjusted innovation investments towards other marketing relevant solutions. Taylor also understood the need for a transformation; the one size fits all model of SMC wouldn’t suffice and an adaptable and composable Martech stack was needed. This approach harnessed the power of SAP's suite of marketing solutions, including SAP Emarsys Customer Engagement and SAP Customer Data Platform, and created a more agile and effective marketing ecosystem. Taylor assembled a team of experts to evaluate their current use of SMC and to showcase how the breadth of SAP solutions allowed Fruit of the Room to update their marketing landscape.
By transitioning from a monolithic architecture to a composable one, businesses like Fruit of the Room can unlock many benefits. These benefits include the separation of data from marketing tasks, simplifying workflows, and use of real-time engagement and Business-AI for improved customer experiences. The Fruit of the Room leadership team was enthusiastic about SAP’s state-of-the-art Martech approach to marketing execution, omnichannel customer engagement, and customer data management. They were also glad to see how the composable framework was easily integrated with other solutions.
With Taylor's guidance and the support of their implementation partner and SAP Services, Fruit of the Room transitioned to their new marketing landscape without disrupting ongoing campaigns. They also saw a significant increase in revenue, thanks to the implementation of omnichannel campaigns driven by SAP Emarsys Customer Engagement and enriched by customer profiles from SAP Customer Data Platform.
The success story of Fruit of the Room shows how important it is to rethink and adapt the marketing stack to meet evolving business requirements. For organizations ready to embark on their own marketing transformation journey, the message is clear: don't hesitate to contact your Customer Success Partner and take advantage of SAP’s expertise in business transformation. Together, we can build a future-proof marketing ecosystem tailored to your goals.
