Software-as-a-Service has emerged to be the main monetization model for software companies. Newer software companies, such as Leadsquare, would not even consider to provide their competence by selling perpetual licenses. The key requirement for all c...

In the pursuit of a more sustainable future, the United Nations is currently engaged in negotiations to establish circular and conscientious approaches to plastic production and consumption. The imminent UN Treaty of Plastics, set to take effect...

While millennials meanwhile have on average 12 different media and telecommunication subscriptions, spending 133 USD for it, also for all other industries and as well in B2B the number of subscriptions is strongly increasing. There are many examples...

Digital customer relationship management has drastically altered the way businesses price and monetize their products and services in the last decade. Subscription models, usage-based pricing, and the monetization of digital services, enabled by data...