LinkedIn Matched Audiences

[jens22]

Dear Experts,

with the 2111 Release, LinkedIn Audience Transfer was added. In this, you can send a target group to LinkedIn Campaign Manger to create a Matched Audience.

Now, to my question:

Can this Matched Audience only contain Contacts with exactly the email adress or is it possible to create a matched audience based on same attributes in SMC and LinkedIn like name and company.

Thanks in advance!

Jens

[bmursell · Accepted solution]

Hi jens2

I asked this question during one of the SAP CX Exchange events a while back and was told we'd have to have an email. The most recent release didn't appear to have any updates to the LinkedIn audience transfer, so I'm assuming this is till the case.

Regards

Bradley