on 05-18-2021 11:14 AM
Hi guys,
Is there a way in the Analytics/reporting section of SAP Marketing Cloud to see what the most clicked link on the email was? In previous email systems that I've used there was an email 'heatmap' you could access to see where on the email most clicks occurred.
Thanks,
David.
Hi David
This request is already on the roadmap and planned to come August 2021:
https://roadmaps.sap.com/board?PRODUCT=42F2E964F4E71EDA978FA0FEFF8DA0E2⦥=CURRENT-LAST#Q2%202021
BR Christian
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Hello David,
To achieve this, you need to maintain a unique 'link alias' in your email content, and then you can access this information as follows:
1) Navigate to the Analytics & Report Gallery app
2) Select the Campaign Performance operational report
3) Click ‘Go’ with default filters
4) Toggle the Navigation Panel
5) Search for dimension ‘link alias’
6) Add Link Alias to the row axis
7) Expand the result list to full screen
Kind regards,
Mohannad
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