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Dynamic image in email content Hybris


How can I personalize images on Hybris Mkt in the emails used for campaigns? For example, in my content I want a cat´s image to be displayed for contacts having a cat and a dog one for contacts with a dog. I consulted this link but it is not clear on how attributes must be tied to a URL link ... I mean, is this possible with any option other than conditions?


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  • Posted on Oct 10, 2018 at 12:04 PM

    Hello Arturo,

    you can build the dynamic images using conditions - please refer to the following sample containing conditions based on the gender attribute:

    There are the following mails sent - for female, male and unknown recipient:

    A similar approach is documented in the online help as well:

    Using Conditions in Messages

    You might need to create a custom attribute containing the 'cat' and 'dog' value used for the condition. Please refer to the following KBA note for further details:

    2694769 - SAP Marketing: Custom Fields not available for Personalization Attributes in Emails

    I hope this approach will work for your business scenario.

    best regards,


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  • Posted on Oct 16, 2018 at 09:06 PM

    Hi Johannes,

    Thanks for your answer. My only question now is: do I have to insert the different images in different blocks, and then, for example, insert a condition just allowing my first image to appear (as in the example you stated) to men... Or can I insert them in one single block?

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