Dear All,
In this blog, I would like to describe on how we can utilize the double opt-in functionality within Emarsys to seek explicit confirmation from customers.
Businesses working in DACH regions (i.e., Austria, Germany, and Switzerland) need to legally comply with the Double opt-in (DOI). DOI is when we are taking confirmation from the contacts over email that they are opting in for the marketing communications. Hence, enabling marketers working in DACH region with DOI functionality is important. DOI can also be implemented by other countries even though it may not be legally binding as it helps in reducing spam email addresses and thus protect your sender reputation. Since, this is an additional step for the user, it helps in gauging interest of customers in your brand. It also increases engagement, and it can be used as parameter to assess performance of your marketing efforts.
Business requirement is to send double opt-in confirmation email in real time to contacts when they register for any newsletter or promotions. Once customer confirms, opt-in should be populated as True in Emarsys. Also, along with this other subscription values should be changed to True. If customer fails to respond on email, then reminder email needs to be sent after 7 days (this can be defined by business) to the customer again for email confirmation.
Following are the prerequisites that needs to be done before configuring the DOI automation.
A. Creation of External event: -
B. Personalization token: -
C. Triggered email for DOI
D. Success/Error URL
For the seamless working of the DOI functionality, we need following fields to store the key parameters:-
Field Name | Description |
DOI_sent | Date on which DOI mail is sent from Emarsys |
DOI_date | Date on which contact confirms the opt-in |
DOI_IP | IP address from which opt-in confirmed |
DOI_URL | Unique DOI URL |
Opt-in | To store opt-in information |
The simple DOI flow is designed for demo purpose as per the following diagram:
With the API call, we are sending unique Key ID i.e., 3 (email) and email ID of the contacts in message body.
With this design, you will be able to setup double opt-in flow using external event in Emarsys. If you have any queries, please drop a comment. Kindly like and share this blog if you find it helpful.
Thanks & Regards,
Saurabh Deshpande.
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