Invalid email Hard bounced

[lllkirilll]

Hello. I need to use a webhook to send data about invalid emails with Bounce type = hard. Tell me how this can be done?

I tried creating a segment with the necessary criteria. I did automation with target segment. Emails from the segment were sent via webhook. But after completion, the data in the segment was not updated. That is, after completing the automation, I created another email that fits my criteria. But the segment was not automatically updated. I waited an hour, no change. Tell me how can I make my automation so that it reacts to invalid emails with Bounce type = hard and sends me data?

[SaurabhD1 · Accepted solution]

Hi lllkirilll ,

You can use Email and mobile behavior criteria in segmentation with Hard bounce type to filter the contacts and use time frame as you want for example in last 1 day. Use this segmentation in automation with recurring filter and then connect webhook at the end to send the contacts to the required endpoint. Here, you can run your automation daily to send such hard bounced email address in batch everyday.

The other preferred simple solution for this problem is to use data change entry point in automation on field Email Valid. Use quick filter on email valid field with equals operator and value would be NO, as Emarsys sets this field as No when email hard bounces. At the end use webhook to send data out of Emarsys. This is quick solution to the problem which reacts in real-time and sends data to required endpoint. Following is the screenshot of the automation which can be modified as per the requirement.

Hope this is helpful!

Regards,

Saurabh Deshpande.

[lllkirilll · Accepted solution]

Thank you very much for your help. The first method is most suitable. I only needed to get “Hard bounced” emails, so the second method is not entirely suitable for me, since the email may be invalid, both “Soft bounced” and “Block bounced”.