ON24 Integration - automating lead generation

[bmursell]

Morning experts,

We integrated SAP Marketing Cloud with ON24 around 12 months ago. This offers a lot of benefits, however, I have a business request to automate lead generation from SMC to SAP Sales Cloud for attendees that have requested a 'demo' or 'request for quotation'. Such requests are captured through the webinar survey. From what I can see, the generated interaction simply states 'Survey' without any other contextual information which I was hoping to leverage in terms of automating as a trigger which would then transfer the lead to SSC. Has anyone been able to achieve this?

For info, we have used to standard ON24 > SMC integration package without any customisation.

Thank you in advance!

Regards

Bradley

[rolf_schumann]

Dear Bradley,

If you want to react on survey details when creating interactions you can do the following.

1. Create custom fields by extending the interaction structure, for example create a checkbox.

2. Implement Survey-BAdI Revise Interaction Data for Survey Before Import (CUAN_SVY_REVISE_IA_FOR_IMPORT)

Use survey CDS views to read the information you need. The following query is only illustrating how it could work. Other options are possible. Browse the Survey CDS views to find the information you need. Working with LIKE and other operators is possible as well. Test the statements carefully before using them in production.

The survey response key you need for a certain answer of a customer is provided in the BAdI in structure survey_data. See also the implementation examples in the Survey BAdI.

select 'X' as demo_request 
from i_mkt_surveyquestiontext as questions
inner join i_mkt_survmetadatarspdets as responses
on questions.surveyquestionuuid = responses.surveyquestionuuid
inner join i_mkt_surveyanswertext as answers
on responses.surveyansweruuid = answers.surveyansweruuid
where responses.surveyresponseuuid = '<survey response key>'
  and questions.surveyquestionname = '<your question>'
  and answers.surveyanswername     = '<answer of the attendee>'

3. The custom field is available in BAdI Revise Interaction Data Before Import (CUAN_IA_REVISE_FOR_IMPORT), saved on the database and can be used for follow-up processes.

Best regards,

Rolf

[sathyanarayan2]

The survey question and answer could be pulled up in the segmentation filter as shown below. Probably you could explore building such a target group and then leverage it in rest of your process.

[sathyanarayan2]

As part of the standard ON24 integration, survey questions and responses from ON24 are also synced and and available as survey responses for segmentation.

[bmursell]

Thanks schneidert. I expected that to be the case. I've voted for your idea.

Regards

Bradley

[SCHNEIDERT]

Hi Bradley,

I have the same problem using GoTo Webinar integration and already opened an improvement request for that:

https://influence.sap.com/sap/ino/#/idea/288642

BR Tobias