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Yahoo and Google Email Privacy Changes

bmursell
Participant

Hey Experts,

From what I understand, Yahoo and Google require senders to support 'Easy Opt Out', otherwise emails are likely to be junked. Apparently this can be achieved by adding ‘list-unsubscribe’ to the header section of the email. As we're unable to edit the header section of the email template, we're unable to update them. I've raise this with support who are unable to help. This blog from Hubspot explains the change in more detail.

Other email service providers are making the change on their customers behalf. Not sure what we can do to resolve this.

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JV
Associate
Associate

Hello,

 

we just published the following KBA for that topic:

3426234 - Yahoo and Google Mail Privacy changes effect on SAP Marketing

 

best regards,
Johannes