Market Planning and Campaign Management and Trade Promotion Mangement

[former_member222521]

Waht is exact difference between Campaign Management and Trade Promotion Management ? According to my undersatnding , The Campaign which is directly targeted towards End Customers is Campign Management and which is targeted towards Channel Partners is Trade Promotion , Please specify .

[Former Member · Accepted solution]

Hi Sanjeev,

Campaign :

Campaigns are used in Product promotions, tele marketing, etc channels to promote a product to the end customer based on Target groups.

Budget will be allocated to each campaign through marketing plan.

See the below link:

http://help.sap.com/saphelp_crm700_ehp01/helpdata/en/69/32f81ce1e54ccf812177da60443867/content.htm?f...

TPM:

TPM is used to increase the brand value / brand awareness and market share of the particular product / brand, to promote a product, any new product launch etc will also be done.

Marketing activity used by industries that sell into the retail channel or through brokers or wholesalers.

A trade promotion takes place within a specific time period and aims to increase brand capital, brand awareness, and market share. It is also used to increase sales volume or to launch new products or product lines.

Below link will give you the details about TPM

http://help.sap.com/saphelp_crmhana/helpdata/en/46/0833d6d7195873e10000000a11466f/content.htm?frames...

Regards

[former_member222521 · Accepted solution]

tHANXS Bhargavi !!! answered .!!!