CRM Loyalty Management - Dynamic attributes

[Saurabh_Kabra]

Hi,

I am new to loyalty management. I wanted to know what is dynamic attributes which is linked to loyalty programs in loyalty management?

I know its theoritical meaning but if any one could explain with an practical example then it would be really helpful.

Thanks

Saurabh

[Former Member · Accepted solution]

Hi Saurabh,

Example

You use dynamic attributes to do the following:

• Recognize and reward your most frequent customers.You assign a dynamic attribute “Number of purchases” to a reward rule. You set up the reward rule so that the system updates the dynamic attribute in memberships. You define that members can move to the next tier in the tier group after 20 qualifying purchases. When a member in the “reward” tier group makes a qualifying purchase, the system updates the dynamic attribute in their membership. With the tier change reward rule, the system checks if the dynamic attribute reaches the value 20, and if so, moves the member to the next tier.
• Find out which of your usually frequent customers have not made a recent purchase.You assign the dynamic attribute “Date of last purchase” to another reward rule. You set up the reward rule so that the system updates the dynamic attribute in memberships. You use the dynamic attribute as a condition, to find out when a member in the “gold” tier of the “reward” tier group has not made a purchase for over one month.

You can find more information on the below link.

http://help.sap.com/saphelp_crm700_ehp03/helpdata/en/70/ea16956c54485083b7703ff498ef60/content.htm?f...

Regards

Pramod