Changing Marketing Attributes definition

[Former Member]

Hi All,

We're using marketing attributes in CRM in order to display which segment a customer belongs to. The marketing attributes in CRM are updated from an APD process in BW.

The marketing attributes (MA) have been defined and customers have been segmented in regards to the MA definition.

Now it has occured for someone to change the MA defintion for the segmentation...

Exampel the Attribute "Logistic Customer" should display the value "Gold" instead of "Bonus Plus" but it is still the same segment, i.e. it's only the attribute name that has changed.

Trying to change the attribute value in "CRMD_PROF_CHAR" is not possible as business partners already have been assigned the "Bonus Plus" attribute value.

Any suggestion on how to proceed? I'm not too keen on writing a program that erases the old value from all business partners in order to be able to change the attribute defintion in "CRMD_PROF_CHAR"...

Regards,

/Joakim

[Former Member]

Hi,

Have you looked at CRMD_MKT_TOOLS? This may help you because you can create a target group and then apply an attribute to all BPs in the group. You can also use some of the other options to manipulate the data. We had the same issue.

Hope this is useful.

Charlotte.

[Former Member]

Thanks for your response!

We use CRM 3.1, so I couldn't find CRMD_MKT_TOOLS. I guess you use 4.0?

What's the basic concept of CRMD_MKT_TOOLS?

I'll look in to what can be done with the segment builder and target groups.

Thanks,

/Joakim

[Former Member]

Hi Joakim,

You are much advanced than us regarding this APD. Can I ask you for some guidance?

We have this user requirement to create new BPartners (all BP info like name, address, phone, etc.) with data coming from BW. Somebody had suggested using APD, but we are at a lost as to what steps are needed to be done in both sides (CRM and BW) for APD to be able to create a BP in CRM directly from BW. We can't find any documentation and examples on how this is done.

Can you help?

Thanks,

Stan Totanes