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Relevance Engine in SAP CRM 7.0

Does SAP support or have Relevance Engine concept in SAP CRM 7.0 or any plans for SAP to build this process.

Some brief on relevance engine (taken from Lead PAC )

How does the Relevance Engine Work?

In a nutshell, at the core of the LeadPACu2122platform is online audience data. We u201Cgroupu201D people based on business demographic data such as industry, company size, job function, seniority, subscription information, business registrations and more. Each group is then associated with thousands of B2B ad categories and topics based on aggregated, non-personally identifiable behavioral information.

When you launch your campaign, the LeadPACu2122 Relevance Engine automatically identifies those groups that are most likely to find your ad relevant, based on responses to previous, similar campaigns.

The Relevance Engine includes a vast library of topics, grouped into categories. This topic-level grouping allows the Relevance Engine to tap into behavior across similar topics. The library is constantly expanding as more and more topics are added and associated with one another. This real-time, adaptive prioritization ensures that, at all times, your ads are reaching the most relevant people.

Relevance Scoring

For each campaign, the Relevance Engine identifies which groups are included in the list. For each group, it calculates a score based on that groupu2019s aggregated responses to the same or similar topics. Past behavioral responses are weighted according to a series of rules.

For example:

u2022 Different responses, such as opens, clicks and unsubscribes, are weighted differently

u2022 A recent click for the same topic has a heavier weight than a click that happened six months ago.

u2022 A click for the same topic has a heavier weight than a click for a related topic.

As each group is scored, they are ranked in decreasing order of relevance. Groups that fall below a certain scoring

threshold are omitted from the campaign. The groups that will find the ads most relevant are selected to receive

the campaign, and scores and rankings are recalculated real-time as those people respond to the ad.

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1 Answer

  • Posted on Feb 27, 2013 at 12:41 PM

    Hello chetan,

    I just have the same question.... Is there a too or functionality in CRM 7.0 that covers a Lead scoring?

    What was your result? What was your solution?



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