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CRM Marketing Event Campaigns

Dear friends,

How can i carry out events in any campaign about promoting a product for example as i want to have an invitation list to include the business partners that i will send invitations to them but after the event i want to record who attend the event and who not to record the revenue that came from this business partners as they send me customers after the event.

Best regards,

Mohamed

Edited by: mohamed_egypt on Dec 10, 2011 12:03 PM

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2 Answers

  • author's profile photo Former Member
    Former Member
    Posted on Dec 14, 2011 at 08:45 AM

    Hi Mohamed,

    -> Create a Marketing survey having a questionaire

    -> Create a Mail form which contains Data to be send to customers.

    -> Create a Target group(TG) based on required Business Partner's to be contacted.

    -> Next use a Campaign automation scenario , where in Campaign element is attached with created Mail form , Survey and TG.

    -> Use corresponding Campaign automation workflows.

    -> Start automation process.

    Finally once the Automation process is completed (after certain period) check the count and Contact statistics accoridngly in each step.

    Also use reports in WEBUI.

    Campaign Effectiveness

    Campaign Effectiveness

    Campaign Response over Time

    Marketing Contact List

    Marketing Contact Summary

    Campaign Revenue over Time

    Campaign Revenue and Costs

    Hope this helps.

    Regards,

    Anup

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  • author's profile photo Former Member
    Former Member
    Posted on Jan 28, 2014 at 04:17 PM

    Hi

    Is there anything similar to what Oracle offers in the Siebel Events Management suit where by it is possible to create an event such as a seminar, invite people, track who has turned up ect.

    Many thanks,

    Mike

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