Automating the process of equipment creation

Hi,

I am Pretty new to this domain. i want to know some basic functionality on CS processing. As i know we are make use of equipment master for the warranty related information and against this we are creating notification. My question is can we take serial number as reference object and is there any why in which the equipment master can be automated with all the sales information to avoid the data entry process. Please apologies in case you find the question meaning less.

With Regards

Sen JOB