Override char format over Paragraph format.

Hi, my requirment is to like this :

i want to make the text label "ship to " as bold and the follwing ship to location as normal font.

Ship to : location

I make use of a paragraph format for this , AH.

then i apply the character format which is bold.

AH ,,<B>ship to </> : &WA_shipto&.

But the whole sentence is following the paragraph format's setting , and the text doesnt appear bold.

Please help me on this.