Offline Campaign With KPI And Tracking

[Former Member]

Dear experts,

I am facing following problem or use case - how would you create an Offline Campaign being mapped in Hybris Marketing?

The use case is that it should be at least possible to track the campaign against budget and maybe with manual input also track call backs regarding that campaign.

Example: Imagine you would create an advertisement in a magazine, so there is no target group. But you want to know what this campaign cost compared to others (digital ones). Actions regarding that campaign might be referred via phone calls through C4C or other tools.

So in general - is there a best practice to maintain offline campaigns in Hybris Marketing?

Thanks for your input.

Cheers,

Timo

[SauMaris · Accepted solution]

I think that since release 1611 there is a possibility to define "external campaigns". Maybe you can use it to define an "offline campaign"?

Maris

[Former Member]

Hi Maris,

Hi community,

I need to revise my statement - I checked the campaigns tagged for "External Execution", with this I can do what our customer wants. I don't need a Target Group. I can create a Campaign, add identifier via "External Campaign ID" and that's id. Campaign is visible in calendar and I can even upload success data / and add budget.

Indeed that is not the intention of external execution, but in our case it meets the requirements 🙂

Cheers,

Timo

[Former Member]

HI Maris,

yes I tried this one - but the problem is that you always need to assign target groups. But customers sometimes want to use Hybris Marketing also to track and plan non-digital campaigns without having a target group upfront. That's my basic issue.

Actually I want to use Hybris Marketing also to be able to see all campaigns in my calendar, e.g. just to see that I booked an advertisement in a magazine in parallel to a newsletter.

So thanks for your input, but as long as there is no way to change the process type of a campaign to something without a target group ...

Thanks a lot for your thoughts.

Timo