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Is it possible to compare multiple campaigns with each other in hybris Marketing?

Dear,

Is it possible to compare multiple campaigns with each other in hybris Marketing?

For example: compare multiple campaigns based on delivered, opened, click throughs, unsubscribed, hard bounces, etc.?

This is a request of our customer and we need to know if this is standard in hybris Marketing.

Is there anyone who can give me an answer?

Thank you in advance for your help.

Kind regards,

Anne Taelman

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3 Answers

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    Former Member
    Dec 19, 2016 at 11:35 PM
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  • Dec 23, 2016 at 09:28 AM

    No, that is not possible in a current version. I heard that there are plans to build more advanced functionality for campaign orchestration, which would allow grouping campaigns and thus measuring them as a group, but no idea when that will be done.

    Look in to possibility to install SBEE and to define a custom report for this purpose.

    Maris

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  • Jan 03, 2017 at 02:24 PM

    The HANA view sap.hana-app.cuan.initiative.internal/CA_C_CAMPAIGN_METRICS contains a lot of campaign KPI's.

    I haven't tried SBEE yet, but if you have the luck of also having access to Lumira then you can use that view in Lumira.

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