Date Formatting in List View

I have a table which displays 3 rows of data using a list view.

I have the list view function perfectly and performing its expected task. However, the data formatting of one of the columns is incorrect.

Excel displays the dates in the "DD.MM.YYYY" format, which is what I require. But when I preview or export the SWF file it displays the date as "YYYY-MM-DD HH:MM:SS". This is not helpful!

Any suggestions on how I could change the format of this column?

James