Product Hierarchy is used to breakdown the product into subsequent categories.
Example - Take any fast moving consumer product. The finished product we buy comes in different shapes, sizes, contents, schemes, colors, SKU's etc. In the language of Product Hierarchy we can say,
Banner, Brand, Product, Size, Color, SKU, as levels of Product Hierarchy. Using this model, we can analyze sales at different levels, devise pricing strategies for each level and also analyze reports at each level.
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