Is NetWeaver applicable?

I've been reading information on the SAP NetWeaver partner initiative. It seems that SAP's focus is on NetWeaver being used in software applications that integrate with mySAP components (ala xApps), or alternatively in getting current J2EE solutions ported to WAS.

That's all well and good, but my interest lies in using the technology platform for non-SAP related web-based offerings.

For example, suppose I've got a startup company with a great idea for a website and/or web service and I need to decide on my technology platform: eg. ASP.NET, WebSphere or potentially NetWeaver (specifically WAS).

Is this a choice that is available? Does this fall under the umbrella of non-certified integration mentioned in the NetWeaver partner kit?

Does SAP want to support this kind of NetWeaver use? This sort of company isn't so much interested in being promoted as an SAP partner rather just wants to use the platform to drive the offering.

Cheers,

Scott Barden