Marketing Attributes for account and Contact

Hi,

I am looking at Marketing Attributes of an Account. They are fine.

And I am looking at Marketing attributes of an Contact for this account. But these values are different from Account Marketing Attributes.

They are not same...can you please let me know..when they will bcome same (for Account and his contact).

And when I create lead(campaign)...will these attributes changes for Account and Contact?

Please let me know...as I am very new to CRM Marketing.

Thanks,

Sandeep