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Interests field in Campaign: SAP Marketing Cloud

Hello Experts,

What is the use of field Interests and tags while creating campaign? How to use these fields for segmentation purpose? I have created a campaign and assign the interests and tags to it. i ran the campaign and completes it.

Can we segment the campaign based on the interests assigned to it? Which segmentation profile we should go for in standard? Which field i should be using?


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3 Answers

  • Jan 21 at 06:47 PM

    Hi Mayank Agarwal,

    As per my knowledge, interests and tags for campaigns are just for categorizing and reporting purposes. They should have no impact on execution scenarios.

    I don't check out-of-box segmentation profiles in SAP Marketing Cloud myself for campaigns specially, however I highly doubt they contain that information in this depth about campaigns.

    If this kind information doesn't exist in them, you can think of creating data sources out of tables HPA_D_INI_TAG (for tags) and CUAND_INI_IOI (for item of interests)

    Kind Regards,


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  • Jan 24 at 12:55 AM

    Hello Mayank,

    As far as I know, the interests field in campaign UI will not reflected for campaign execution process.

    For "Interest" function, normally, if you maintain an interest in email content at a link and the recipient clicks the link, the created interaction will have the corresponding interest.

    The contacts can be selected as a TG in Profile Dashboard. Please check following document for details:

    Best regards,


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  • Mar 07 at 10:14 AM

    Hello Kevin Wang, Hello Hakan Köse,

    do you know if it is possible to report the maintained "Item of Interests" field on the campaign, in the analytics and report gallery?

    BR Christof

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