Ways to extend or change standard logic in Marketing Cloud

[shabakov]

Hello experts!

We are on the start of implementation Marketing Cloud and have some misunderstandings about opportunities for extensibility Marketing Cloud.

1. Which type of application can we implement in SCP for using in Marketing: java, xs, sdk? Is there no ABAP workbench currently?

2. How can we use this application in standard logic Marketing Cloud? Can we use our custom oData services for campaign for example?

3. How we can change some logic in current application in Marketing Cloud? (exclude badis in app). Is it possible or not?

4. How can we add new views from Hana Studio. How can we connect to Hana?

There is no information about Marketing Cloud in our SCP. There are no HanaDatabases in SCP also. Is it correct?

Sorry for very general questions. We will be grateful for any advice!

[former_member222458 · Accepted solution]

Hi Konstantin,

generally yes. No problem. I do not fully understand your actual case, but sounds like you only want to connect restful services to each other.

In this case you should check the available APIs:

https://api.sap.com/search?searchterm=marketing&filter=(Type%20eq%20(API))

Furthermore you can create as described in the extensibility guide extensions of existing Business Objects with their corresponding ODdata service and create Custom Business Objects with the corresponding OData service.

In addition you can leverage the option of Business Extensions (BADIs) to manipulate the business logic in Marketing Cloud.

The SCP serves as a great app/tool and services repository (you could compare it to to AWS or Azure). For your particular case you most likely should look into CPI (SAP Cloud Platform, Integration) and the API management. You will also notice that all pre-packed SAP Marketing Cloud integration run via CPI packages (main artifacts: iflows, groovy scripts).

You might also want to check out the proper training for CPI. It is called CLD900 and can be found here:

https://training.sap.com/course/cld900-sap-hana-cloud-platform-integration-service-overview-classroo...?

If this helped, please mark the question as answered.

Best regards, Anton

[shabakov · Accepted solution]

Thanks for answer, Anton!

Could we connect to Hana Database directly (with Hana Studio?)

And what about SAP HANA Extended Application Services (XS)?

[former_member222458 · Accepted solution]

Hi Konstantin, no, you are not able to directly connect to the database due to security reasons.

Anyways you can use CDS views combined with OData calls or use custom HANA Views for the Semgentation.

XS is not supported as extensibility option within Marketing Cloud.

Best, Anton

[former_member222458]

Hi shabakov,

did you had a chance to check the extensiblity guide already: https://help.sap.com/viewer/13d84c47bb6749a188fd53915c256516/1811.500/en-US/83db1912fe78497aa893db7b...

Furthermore it would be worth to run through the technical training HY760:

https://training.sap.com/course/hy760-sap-marketing-cloud-key-features--extensibility-remoteclassroo...

Cheers, Anton

[shabakov]

Hello, Anton. All these topics about in-app extensebility. Of course we read them.

For example we want to have a possibility export in 3-rd party system customers from target groups with all their interaction and contact data. Could we implement it on SCP and how can we using it in Marketing Cloud?

How can we connect with standart logic MKT?