We have CRM 4.0 working on our client system. Why should they upgrade from CRM 4.0 to CRM 7.0 ?
A few reasons that I can think of are :
1) SAP will not support CRM 4.0 -
But they can get maintenance support from SAP although at a higher cost
2) CRM WebClient - fast and easy to configure and maintain -
but this is not so convincing a reason that they should upgrade and then almost implement whole of CRM again. They already have Portal.
3) Some new functionality added by SAP in the newer versions-----That is good but their business is working good with the existing functionality of CRM 4.0
Please provide some compelling reasons so that we can ask our client to go for upgrade.
Thanks in advance.