Integration SAP Commerce & SAP Marketing Product Recommendations

[former_member572936]

Hi all

We are planning to consume SAP Marketing Product Recommendation Models in SAP Commerce.
As there is already a specific SAP Commerce Extension in place, we would like to use this standard integration.

I have found this feature description:

As a Web Content Manager, Category Manager, and Promotion Manager you are enabled to consume the recommendations that are retrieved by the recommendation models of SAP Marketing Recommendation.
For example as a Web Content Manager you can assign the scenario to be consumed by that specific web page including any parameters needed in order for the consumer to receive recommendations.
As of SAP Commerce v5.7 the cookie is passed to the recommender system when the user hasn’t been logged in yet. Click-through is also captured for anonymous users with the cookie id.
Hence personalized recommendations can be provided if the anonymous user belongs in a target group. This feature is available in a responsive mode in SAP Commerce since the v6.0 release. 

Instead of the cookie id we are planning to use the id of our tracking system, as we are already assigning this id to our contacts. Is anybody already using this extension and can confirm, that we are able to use an other id instead of the cookie id?
The OData interface itself would allow us to use different IDs.

HTTP Post Request Using Deep Insert Functionality of OData in JSON Encoding:
{
  "UserId" : "40F2E9306E391ED59BDE581AFE71F329 ",
  "UserType" : "COOKIE_ID",
  “ExternalTracking” : true,
  "Scenarios" :
    [{
       "ScenarioId" : "INT_TEST",
       "HashId" : "D33DD1F71615D50334FB2F1043365430",
       "LeadingObjects" :
       [{
           "LeadingObjectType" : "SAP_ERP_MATNR",
           "LeadingObjectId" : "M-01"
       }],
       "BasketObjects" :
       [{
           "BasketObjectType" : "SAP_ERP_MATNR",
           "BasketObjectId" : "100-100"
       }]
    }],
  "ContextParams" : [],
  "ScenarioHashes" : [],
  "ResultObjects" : []
}

Is there anything else we need to take care regarding this SAP Commerce integration to SAP Marketing?

Thanks!

[former_member247020]

Hi Christian,

I can't give detailed information how this works on Commerce. For Marketing Cloud using another id works as long you can associates the id of the tracking system with the contact/consumer on marketing, so you can collect all information on one best record.

You might want to create a Contact Origin for the tracking system you use.

On commerce you should be able to customize how the data is collected and send to marketing cloud.

br,

Johannes