Google Analytics for Clickstream

[former_member576423]

Hello Experts,

We have a requirement where we want to track the web page clicks to be captured. My client wants to send the website link using an email, if the user clicks on the url and navigate to different webpages of products then all the clickstream data should be integrated to marketing as an integration. Will this scenario is applicable with google analytics?

How it can be achieved?

It will be marketing cloud.

Thanks,

Mayank

[former_member576423]

maik.offerle : Your inputs on the above questions is highly appreciated. Can you please confirm if there is any standard integration available to capture web page visits/clicks on products using google analytics and integrate those details to sap marketing?

[AndrewGriffin]

Hi Mayank,

I think your questions is the same as my one here - https://answers.sap.com/questions/681036/google-analytics-marketing-cloud-integration.html - there are responses on my question that may help you.

Thanks,

Andrew.

[former_member576423]

Hello andrewgriffin : Thanks for your feedback. My question is same as yours. Have you achieved the requirement. I have a scwnario where the customer has clicks on webpages and my client wants to send all that data to SAP Marketing. Is there any documentation on how to achieve this requirement?

[AndrewGriffin]

Hi mayank.agarwal2

We are still in the early scoping phase of the project activity. SAP have responded that this should be possible using customised iFlows but we have yet to build anything for this.

Kind regards,

Andrew.

[former_member267312]

Hi Mayank,

You might want to vote for the following idea:

Improve and Simplify web engagement tracking integration

BR

Theo

[AndrewGriffin]

Hi Theo,

I believe that idea has been closed from voting now. Hopefully that means it is in progress with SAP for future enhancement. 🙂

Kind regards,

Andrew.

[AndrewGriffin]

Hi theodor.lungstras

The idea that you promoted has now made it to the development backlog, and I believe it is planned for Q1 2019?

We are currently in the process of finalising a solution to a customer for this very requirement, using Google Analytics to extract website click-through.

Are you able to provide any guidance on the nature of the solution that SAP is planning, so that we know whether to hold off on our own bespoke solution proposal?

We are due to finalise planning with the customer tomorrow and have just seen that SAP have this planned for Q1/2019 (with the usual caveats that this could change at any point in time 🙂 ).

Kind regards,

Andrew.

[former_member267312]

Hi Andrew,

Kindly refer to Johannes Hirling's reply in your other thread:

https://answers.sap.com/questions/681036/google-analytics-marketing-cloud-integration.html

We cannot publish details before the release date. Thanks for your understanding.

BR

Theo

[AndrewGriffin]

Thanks for your response theodor.lungstras. Hopefully the release briefing / What's New webinar on January 23rd will provide more details, as we have postponed our implementation activity with a customer until we know SAP's position on this crucial change.

Kind regards,

Andrew.