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Google Analytics for Clickstream

Hello Experts,

We have a requirement where we want to track the web page clicks to be captured. My client wants to send the website link using an email, if the user clicks on the url and navigate to different webpages of products then all the clickstream data should be integrated to marketing as an integration. Will this scenario is applicable with google analytics?

How it can be achieved?

It will be marketing cloud.

Thanks,

Mayank

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2 Answers

  • Nov 19, 2018 at 09:17 AM

    Hi Mayank,

    I think your questions is the same as my one here - https://answers.sap.com/questions/681036/google-analytics-marketing-cloud-integration.html - there are responses on my question that may help you.

    Thanks,

    Andrew.

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  • Nov 19, 2018 at 10:57 PM

    Maik Offerle : Your inputs on the above questions is highly appreciated. Can you please confirm if there is any standard integration available to capture web page visits/clicks on products using google analytics and integrate those details to sap marketing?

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