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Is there any SaaS marketing platform in the roadmap of SAP?

As we all know, SAP Marketing Cloud (earlier SAP Hybris Marketing) is not a SaaS product. SAP Marketing Cloud is the same on-premise marketing product in SAP managed cloud. On the other hand, products like C4C, SAP Analytics Cloud etc. are pure SaaS products. Is there any SaaS marketing platform in the roadmap of SAP?

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  • Best Answer
    Posted on Oct 12, 2018 at 09:38 AM

    Hi Arvind,

    actually the SAP Marketing Cloud is a pure SaaS solution.

    I guess you are mixing up our three offerings: SAP Marketing on premise, SAP Marketing on HANA Enterprise Cloud (basically on premise and we host it for you), SAP Marketing Cloud (pure SaaS solution).

    The SAP Marketing Cloud was build on a native SaaS approach leveraging S/4 HANA public cloud technology as well as the operations and services. As a result, you really buy into a service and not a product.

    Please mark the answer as helpful, if it helped you.

    Cheers, Anton

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