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Social media integration and management

Dear Experts,

I know there are thousands of documents and information about the topic social media integration with sap hybris mkt. I just need a clear and exhaustive overview.

Which are the available solution for an onpremise system?

I've read that

1. RDS via Data Services

OR

2. using interaction inbound interfaces (MORE INFO PLEASE?) such as it is done in https://blogs.sap.com/2014/03/31/harvesting-tweets-from-twitter-and-loading-it-as-interactions-into-sap-hybris-marketing/

Does it work only for Twitter?

OR

3. Sprinklr

You can choose between 1 OR 2 OR 3, right? or I need more than one solution?

IF I heve to monitor my own website (clicks and visit), what do I need?

(This is a second topic.)

Thanks

Cristina

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