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CRM business partner

Dear All,

While comparing with R/3 Customer master data wt are the advantages we are having in CRM business partner?

Regards

Rajewar

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  • Best Answer
    Posted on Aug 10, 2009 at 09:15 AM

    Hello!

    Well, in CRM the Business Partner could be everything together. The Business Partner in CRM is not always a Customer. It could also be a prospect with some basic data only. It could also be a competitor, partner etc.

    The Business Partner in CRM could be everything at the same time and this single Business Partner could also have different Addresses with different Usages.

    Best regards

    Arno

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