CRM business partner

[Former Member]

Dear All,

While comparing with R/3 Customer master data wt are the advantages we are having in CRM business partner?

Regards

Rajewar

[Arno-Meyer · Accepted solution]

Hello!

Well, in CRM the Business Partner could be everything together. The Business Partner in CRM is not always a Customer. It could also be a prospect with some basic data only. It could also be a competitor, partner etc.

The Business Partner in CRM could be everything at the same time and this single Business Partner could also have different Addresses with different Usages.

Best regards

Arno

[Former Member · Accepted solution]

Hi Arno,

Thanks for your reply.

Here you have explained as ---

(The Business Partner in CRM is not always a Customer. It could also be a prospect with some basic data only. It could also be a

competitor, partner etc.)

At the same time in R/3 also same customer master data can be differiantite through Account group. Sold to party ,ship to party, competitor and so on

Partner could also have different Addresses with different Usages this also same as in R/3

SO My question is what are the addiditional facilities are having in CRM than R/3 ?

Regards

Rajeswar

[Former Member · Accepted solution]

Hi Rajeswr ,

there are some really useful functions for businesspartners and contact person in CRM which are not available in ERP.

some examples:

- Marketing Attributes can be maintained very easily and used for segmentation

- Relationships between Accounts can be realised very easily (for example "is consulting company of".. )

- The account overview in CRM Webclient UI can be configured for the user roles need. We have for example for our service users the assignmentblocks "contact persons, machines, service tickets, servicecontracts, etc." all in one overview.

- Activities such as appointments can be maintained for the account

there are much more reasons why it is recommended to use CRM. But you still need the replication of your Businesspartner Masterdata via middleware.

If you have more questions please ask.

Best regards

Manfred

[Former Member · Accepted solution]

Hi,

Plaese have a look in to below link,

http://help.sap.com/saphelp_crm60/helpdata/en/77/8056b45fc2476d86bf6c4752104927/content.htm

Regards

Prakash