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Former Member

CAMPAIGN MANAGEMENT I WANT TO WISH TARGET GROUP ON THEIR BIRTHDAY

In campaign management we want to wish all our customers on their birthday . so how campaign automation ( Nodes , decision )and workflow can be designed

1) BP is created as organization .

2) BP relationship with Contact Person ( Person)

3) Date of Birth of Contact person is maintained .

4) Segmentation :--> Target Group is selected

5) Segmentation is assigned to Campaign

6) Channel is selected Email & SMS

7) Workflow is assigned Send Target group to Channel

What's next ?

My requirement is that

a) How to create nodes , decision in campaign automation and assign workflow ? how to design it ?

b) How workflow will be designed ?

c) Campaign will be run for entire year or more than that or it will be a fixed programe

d) Birthday wish should be sent on their birthday only

Please help me in this scenario

Regards,

Anup Reche

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1 Answer

  • author's profile photo Former Member
    Former Member
    Posted on Jun 23, 2009 at 02:40 PM

    In the CRM_MKTPL transaction, on the icon bar there is a button that looks like a flow chart that will open the Campaign Automation window. This is where all of the real work on campaigns is done.

    You might also check the SAP Help for additional help

    http://help.sap.com/saphelp_crm60/helpdata/en/45/ff8980cbb709eee10000000a1553f6/frameset.htm

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    • Former Member Former Member

      Hi Srinivasulu,

      We are planning to configure Bday campaign to my client. Can you please guide me, what are the steps to be followed clearly. I never come across this requirement. Is campaign automation is mandatory or we can just run a campaign for this.

      Regards,

      Hemanth.B

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