R/3 module for Marketing?

[Former Member]

Hi Experts,

As I see, marketing is under CRM.

But what was marketing under before the existence of CRM?

I mean which R/3 module is marketing functions found before CRM?

regards

MM

[Former Member]

Hi ,

The R/3 Module Sales and Distribution SD helps the Organisations to intract with their Customers through the selling of their Products . And its the only Module where Revenue generation happens for the Orgs . Hence this is the Core Module and Important Module for the Orgs to focus on .

Since R/3 provides the limited scope to the Orgs interms of the managing the better relations and serving the customers with more focus . SAP has came up with the concept CRM .

In truth CRM is the extension to the SAP SD Concept . And SD is the foundation to the CRM Concept .

CRM offers complete Sales Cycle package to the Orgs to server the Customers . By using CRM Orgs serve

> What the Customer want

> When the Customers want

> How the Customers want

These are the basic and powerful concepts that every Org should focus on for managing the better relations with their customers .

Hence CRM offers the following different phases of the Sales Process .

> Marketing

> Sales

> Service

> Analytics

First Marketing helps you to Market or Promote the products of the Orgs to its new and existing Customers .

Sales will offer different channales of reaching to the Customers for Selling its Products .

Service will offer the Post - Sales support to the sold Products .

Finally Analytics will help to capture the every part of your Marketing , Sales and Service processs in terms of the BW Reports in tracking them at every level of the process .

Hope this helps you .

Regards ,

Nagaraju D .

[Former Member]

Hi MM,

IMG -> Sales & Distribution module -> Sales support (CAS).

Similarly, on user menu -

Sales -> Sales support

Activity creation, direct mailing etc were part of this submodule.

Regards,

Piyush