Hybris Markting Cloud + facebook: what data is imported?

[vervinckt_joyca]

Hi all,

I've been over many documentations about integrating hybris marketing cloud with facebook, but it's still not clear to me which data exactly can be retreived from facebook...

So far I understand:

Only data related to YOUR own fanpage can be retreived

Posts and comments on posts on your fanpage can be retreived.

However I'm still a bit in the dark about the contact data.

What data do you get from the people adding those posts and comments?

Name, Firstname, E-mail, gender, age, facebook-id, I suppose? Any others? Region, city, occupation, ... ?

What about people who just Like your page? Does a Like count as a "comment" and do you also get the data of those people?

Many thanks if anyone can shed some light on this,

Joyca

[former_member222458 · Accepted solution]

Hi Joyca,

sorry for the late reply.

You are right, we are pretty limited when it comes down to the Facebook integration due to FB data usage policies.

The data inbound integration from facebook is limited to extract post on first party fan pages (you need to own them).

As soon as you load a post you can also retrieve the first name, last name as well as the profile picture.

Facebook will not allow you to pull in any data that can be used to clearly identify a individual (e.g. global facebook id or email).

As a result, your options inside of SAP Marketing Cloud will be limited. You can use the incoming data to run a sentiment analysis and create profiles with limited ID data. As a result, you will not be able to enrich existing profiles nor run campaigns with the profile data.

Good news: You have other options to make social media profiles work for you. The most powerful one is using social logins.

Social logins enable the retrieval of identification data and rich profile data. Making it possible to use the data in outbound campaigns.

If this helps, please mark the question as answered.

johannes.hirling maik.offerle Please watch out for those questions to improve the response time.

Cheers, Anton

[vervinckt_joyca · Accepted solution]

Thanks for your reply Anton.

Well that's less data than I thought it would be... From this blog I thought we'd get at least the fb ID and the mail as well... https://blogs.sap.com/2016/08/26/contacts-in-sap-hybris-marketing-understanding-the-concept-of-golde...

So actually when using the facebook integration, it creates contacts that you cannot engage with? (as you don't have mail nor facebook id)? So it counts towards the nr of contacts licence but you can't do anything with those contacts... Especially because sentiment engagement is not supported in Dutch this then seems of little interest for us...

Kr,

Joyca

[former_member267312 · Accepted solution]

Hi Joyca,

Yes, the Facebook ID is also part of the attributes. However, FB does not provide the email addresses of its users (legal restrictions). To build the golden record in SAP Marketing Cloud you also need to collect the Facebook IDs from your customers (e.g. through social login on your website).

The following contact attributes are part of the inbound FB integration:
Facebook ID, URL to profile, profile picture, name

Please have a look at the CPI package here: https://api.sap.com/package/SAPHybrisMarketingCloudFacebookIntegration?section=Overview

Hops this helps.

BR

Theo

[Former Member · Accepted solution]

Hi,

Whilst some will recommend to use a Social Login Platform - you can use tactics on Facebook drive traffic from Facebook to your own infrastructure to develop the customer record into something more valuable. Organisations will have an essence of this already developed in their Social Media Strategy and Hybris Marketing drive this harder.

The benefit of having the facebook ID is that this is one of the things that Facebook accepts to fire out Paid Marketing towards (this could be one of the mechanics of driving them towards your own infrastructure). You could also use this in a predictive model to identify which contacts have a Social Media affinity and therefore change the way you contact them - opportunities are endless!

In terms of it counting towards the Contacts License and not being able to do anything with the contacts, we had the same issue with Twitter. We noticed that quite a few profiles (approximately 5% of our license usage) were coming through that were not relevant and would never be relevant. We decided to use a Segmentation Profile to identify profiles which were not relevant to us such as follows:

• Use a predictive model to identify contacts that have come from Twitter and have not been picked up by our filters in a very long time (e.g. they retweeted something and have since remained dormant)
• Use the Contains Origin ID to pick up "known offenders" who are frequently posting but not relevant to us at all - the Contains operating ensures if these people are retweeted that their friends are removed as well
• Use the "Content Title" attribute to identify any tweets which are not relevant - their posts fall into the "Content Title" field. Using a "Contains" operator here protects from retweets.

Ultimately what should underpin this is a strategy of "who will never be relevant for us".

We then created a Live target group (so that these contacts are regularly picked up if they do land in our landscape) and we use a batch job to delete the contacts and their interaction data.

Please feel free to drop me a private message if you would like further information on all this.

Many thanks

Mike

[Former Member · Accepted solution]

Hi Anton, Thanks for the information.

Based on what I have implemented, I do see exactly what you have outlined above. We are only able to retrieve the First Name, Last Name from the facebook profile but no facebook ID or email address. An anonymous contact record is created in SAP Marketing Cloud and the post is visible on the sentiment engagement app.

From what I read on Facebook's support page, email does not require app review. It's an approved item and grants your app permission to access a person's primary email address (Below link). Based on that shouldn't we expect to retrieve the email address? Thanks for any help!

https://developers.facebook.com/docs/facebook-login/permissions/#reference-email

[SyedShoeb]

HI all,

I have the same problem, and what i understand from the doc. that the contact can merge with the facebook profile by a back job. but its not working because the is no email in the facebook profile.

can you please let us now how to manege that?

thank you

Osamah

[former_member562917]

Hi Joyca,

Did you manage to find information on this topic?.

I went through the documentation but I still didn't find info related.

Regards,

Juan

[vervinckt_joyca]

Hi Juan,

No I did not yet find or receive an answer to this question 😞

Kr

Joyca