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Hybris Markting Cloud + facebook: what data is imported?

Hi all,

I've been over many documentations about integrating hybris marketing cloud with facebook, but it's still not clear to me which data exactly can be retreived from facebook...

So far I understand:

Only data related to YOUR own fanpage can be retreived

Posts and comments on posts on your fanpage can be retreived.

However I'm still a bit in the dark about the contact data.

What data do you get from the people adding those posts and comments?

Name, Firstname, E-mail, gender, age, facebook-id, I suppose? Any others? Region, city, occupation, ... ?

What about people who just Like your page? Does a Like count as a "comment" and do you also get the data of those people?

Many thanks if anyone can shed some light on this,


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3 Answers

  • Best Answer
    Posted on Jul 06, 2018 at 08:21 AM

    Hi Joyca,

    sorry for the late reply.

    You are right, we are pretty limited when it comes down to the Facebook integration due to FB data usage policies.

    The data inbound integration from facebook is limited to extract post on first party fan pages (you need to own them).

    As soon as you load a post you can also retrieve the first name, last name as well as the profile picture.

    Facebook will not allow you to pull in any data that can be used to clearly identify a individual (e.g. global facebook id or email).

    As a result, your options inside of SAP Marketing Cloud will be limited. You can use the incoming data to run a sentiment analysis and create profiles with limited ID data. As a result, you will not be able to enrich existing profiles nor run campaigns with the profile data.

    Good news: You have other options to make social media profiles work for you. The most powerful one is using social logins.

    Social logins enable the retrieval of identification data and rich profile data. Making it possible to use the data in outbound campaigns.

    If this helps, please mark the question as answered.

    Johannes Hirling Maik Offerle Please watch out for those questions to improve the response time.

    Cheers, Anton

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    • Hi Anton, Thanks for the information.

      Based on what I have implemented, I do see exactly what you have outlined above. We are only able to retrieve the First Name, Last Name from the facebook profile but no facebook ID or email address. An anonymous contact record is created in SAP Marketing Cloud and the post is visible on the sentiment engagement app.

      From what I read on Facebook's support page, email does not require app review. It's an approved item and grants your app permission to access a person's primary email address (Below link). Based on that shouldn't we expect to retrieve the email address? Thanks for any help!

  • Posted on Jun 26, 2018 at 04:22 PM

    Hi Joyca,

    Did you manage to find information on this topic?.

    I went through the documentation but I still didn't find info related.



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  • Posted on Aug 08, 2018 at 07:42 AM

    HI all,

    I have the same problem, and what i understand from the doc. that the contact can merge with the facebook profile by a back job. but its not working because the is no email in the facebook profile.

    can you please let us now how to manege that?

    thank you


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