I am currently working on the various options that exist for creating a business transaction in SAP CRM based on a Hybris Marketing interaction. I found out that trigger-based campaigns in Hybris Marketing can be used together with the "Create CRM Activiy" and a corresponding trigger. As further solutions, I have considered the use of BDOCS and RFCs.
In a BDOC, the data of the new interaction could be saved and exchanged with the SAP CRM. The enhancement spot CUAN_CRM_CREATE_1O exists for this scenario. RFCs also support the exchange between two systems.
So far I have found no particularly helpful sources that explain the exact functioning in this environment. Therefore, I would be happy if someone from the community could give me more information about the two techniques. Thank you!