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Changing running FB campaign

Business requirement is following:

create a campaign to send out emails;

create a campaign for FB custom audience;

those who have opened an email sent from a first campaign, should be excluded from the FB campaign dynamically.


As I see this can be achieved by creating an email campaign and sending out emails. Then I have to create a new target group for the same target group as a in former campaign, but also adding in the segmentation email campaign id and interaction type "EMAIL_OPENED" for exclusion.

I would execute an FB campaign and would send a custom audience to the FB.


How can I dynamically (periodically) refresh the FB custom audience? I can change a target group in the running campaign, but can I stop the campaign, refresh target group and execute the campaign to send updated custom audience to the FB?

Any ideas?

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1 Answer

  • Apr 23, 2018 at 05:10 AM

    Hi Maris,

    Have you tried Dynamic target group?

    Refer the discussion -


    Deepu Pankaj

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    • Former Member

      Dear Mauris,

      Did you link your dynamic target group to the custom audience in FB? If so, changes in the target group in yMKT should be reflected to your FB custom audience.

      However, we did find that FB doesn't seem to show the same ad twice anyway in a custom audience.

      With regards,