Changing running FB campaign

[SauMaris]

Business requirement is following:

create a campaign to send out emails;

create a campaign for FB custom audience;

those who have opened an email sent from a first campaign, should be excluded from the FB campaign dynamically.

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As I see this can be achieved by creating an email campaign and sending out emails. Then I have to create a new target group for the same target group as a in former campaign, but also adding in the segmentation email campaign id and interaction type "EMAIL_OPENED" for exclusion.

I would execute an FB campaign and would send a custom audience to the FB.

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How can I dynamically (periodically) refresh the FB custom audience? I can change a target group in the running campaign, but can I stop the campaign, refresh target group and execute the campaign to send updated custom audience to the FB?

Any ideas?

[former_member498725]

Hi Maris,

Have you tried Dynamic target group?

Refer the discussion - https://archive.sap.com/discussions/thread/3808847

Regards,

Deepu Pankaj

[SauMaris]

Dynamic target group I had in mind, but question was about a running FB campaign. How to alter custom audience for the Facebook?

Maris

[Former Member]

Dear Mauris,

Did you link your dynamic target group to the custom audience in FB? If so, changes in the target group in yMKT should be reflected to your FB custom audience.

However, we did find that FB doesn't seem to show the same ad twice anyway in a custom audience.

With regards,

Akil