Information about the CRM 2007:TPM scenario

[Former Member]

Hi,

Actually I worked on the CRM 2007 : TPM module as a quality engineer.

I worked in TPM , TFC and TCM . I know about the Functionality of these processes.

Could any one explain me the Business process with a small example.

Regards

Pankaj

[Former Member]

Hi,

Consumer product manufacturers are spending an increasingly large proportion of their marketing budget on trade promotion,marketing, sales, and purchasing departments are tightly integrated with the marketing process.

regards,

Muralidhar

[Former Member]

Hi Muralidhar,

Thanks for the reply.

But can you explain me more in terms of businees like realtion between manufacturer, retailer, wholesaler with a example.

How manufacturer run the trade promotion from begining to end.

How sales revenue is increased? when actual buying of the product takes place?

what is the sales org, distributor channel, division.in TP?

what is the Long term TP?

Regards

Pankaj

[Former Member]

Hi Pankaj,

One of the TPM scenario could be:

"AA" company wants to promote their large quantity shelve brand "Z". National Marketing Manager creates the TP (with or without deal) for brand "Z" with the budget assignment for Marketing and expect sales volumes (of quantity & revenue) at country level. Example - If any super market grade "A" buys 10 cartoons will get 2% discount - if paid cash or 45 days credit. Or super market grade "B" buys 10 cartoon will get 1.5% discount - if paid cash or 45 days credit. Then TP will be replicated to Regional Managers (with or without the support of SAP work-flow). Regional Managers selects the accounts (eg: Super Market "A" or "B" or "C") to promote "Z" brand. Regional Managers work on the budget vs revenue, long term or short term sales contract proforma, discounts & rebates ect., for each account and then the TP will be distributes to the Sales Force. Sales Force communicates TP to accounts. All negotiations are carried out by Sales Manager or Regional Manager, who super-wises the account including the blocking stock levels, terms of payment, sales contracts, rebates for POS display and authorized customer personnel. Actual buying takes place after the Sales Contract is prepared, agreed by customer and saved in the "AA".

Sales Org, DC and Division - One company can have diff. Sales Org. dealing with diff. brands (e.g." "AZ", "X", "KY"). DC -distribution channel is the media - how we sell to the customer. Division is the branch of Sales Org., which is responsible to carryout the sale. Combination of DC and Division in known as "Tuple"

To identify which Sales Org., DC and Division deals with which brand is customized during the creation of Sales Org and Org. Data Determination Profile assigned to the Transaction Type in CRM to display Sales Org. DC and Division in documents..

Hope that the above scenario has given you fair idea about TPM. If yes, please close down the link & award the points....

Cheers,

Peter J.

[Former Member]

HI Peter ,

Thanks a lot for such a nice explaination

Regards

Pankaj