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Customer specific coupons (qr codes) in Hybris Marketing

Apr 09 at 09:56 AM


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Hybris Marketing provides us an app to manage coupons. However, this does not completely fit our use case. We want to send emails with qr codes which are unique for each customer. I read that customer specific offers should come with an upcoming release, but I guess this will take some time.

So far I have found a simple solution (even though not very professional). When creating an email in Hybris Marketing's Content Studio, I simply use an external service along with personalization attributes. This looks somehow like that:

<p><img src="|%SOME PERSONALIZATION ATTRIBUTE LIKE BUSINESS PARTNER ID%|" alt="Event Ticket" title="Event Ticket" width="150" height="150" style="opacity: 1; width: 100px; height: 100px;" data-sap-hpa-ceimo-image="SMOImage" data-sap-hpa-ceimo-image-type="Static" data-sap-hpa-ceimo-image-id="15227541955311107"></p>

When I send this email, each recipient receives an individual qr code with their ID (or some other information). The whole thing should work like an invitation. At an event, the code should be easily scanned with a qr code scanner. The ID is read out and there follows a reaction. For the scanning functionality I use a custom Fiori application.

I wonder if there is an alternative solution for the qr code generation that does not make you dependent on an external service. The process should be kept simple. How could it look like? Thank you!

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1 Answer

Kunal Kumar Bansal
Apr 09 at 10:03 AM

Hello Mr. Ubkcah,

As of now, SAP Hybris Marketing doesn't have QR code feature!

Recommend you to submit your idea of improvement through the SAP Customer Influence Programs for "SAP Hybris Marketing Cloud" so that your idea could be evaluated there.

Thank you.

Best Regards,


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