You need to start by explaining what does "publish BO reports to Office 365" means.
Without proper understanding of what the requirement is and what pieces are involved, you're not going to know what to do.
Couple things that might help you :
1. BO reports cannot be published to a URL, they can be published to a location/drive/share.
Locations are accessible by UNC path. Use google to find definition of what UNC path is and how it is different from URL path.
2. Office 365 is not a location, it is a product. SharePoint is a server that allows you to host and share information. It is not the same as Office 365.
you yourself provided the steps - the blog on sharepoint is what you need.
BOE doesn't know what office365 is or what sharepoint is when you're scheduling.
For BOE it is just the location.
Its requirement is simple - user under which BOE processes are running has to have read/write access to this location via UNC path.
Everything else you need to get from O365 admins. Location and how to make BOE access it.
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