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SAP Hybris Marketing Control Group members come back in Target Groups.

Mar 03 at 08:48 PM

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Hello All,

We are trying to use Control Group functionality in our campaigns. Now, since the control group members are generated randomly and rebuild for each execution does it mean that a customer who was in Control in the last run can come up as Target Customer in next runs?

What we want to achieve is that once a customer is set into the control group for any campaign he/she should be in the Control for any campaign that is running where that customer meets the segmentation criteria. The reason being, if we set the customer as Control for one Campaign and since there will be multiple campaigns running and the customer may happen to meet multiple segmentation criteria and responds to an email or visits the store and make a purchase as a result of another campaign, it will show even for the report where he was in the control for first campaign which means that customer responded to my campaign but not to the one where he was in control. So to put it short I want to exclude customers from all the campaigns which may be running at the time if he was marked as a control member for any of the campaigns. this would help me not contaminate my control group and later on time based criteria we can allow the control members to be refreshed by the time our success measurement reporting would have been completed.

I have seen these type of functionalities in Adobe Campaigns which are quite easy to build and work with. Is there something similar in Hybris, if not how do we achieve this??

Thanks

Vineet

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1 Answer

Vineet Kaul Mar 06 at 01:47 PM
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Hi Jan Matthes do you have any view if there is any control group restriction functionality in Hybris.

Thanks

Vineet

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