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Master system of record e.g ECC vs C4C

Hello Experts,

We are about to implement a SAP C4C project where we have ECC is the backend system and n number of portal from where consumer data comes to existing third party CRM system.

Now as we are planning to replace existing CRM system with SAP C4C so have below question. Thanks in advance for all your help.

Questions:

Q1: Which system should be the master system of record for consumer (B2C customer) data. Is it ECC or C4C.? Can you please provide some prose and cons for the same.

Thanks

VIjay

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