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Data sources in segmentation

I created a target group using a segmentation with interaction type, interaction date and specific product id. It returned wrong results, because these attributes are not from the same data source.

It is because all products purchased by this customer are valid irrelevant of a type and date as a result of the join from different data sources.

Maybe it's obvious for some, but it was as a surprise for me. It means instead of cross-connecting different data sources in the segmentation, I have to create one monster calculation view. Otherwise results might be wrong.

Maris

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1 Answer

  • Feb 19 at 10:18 AM

    Dear Maris,

    Could you please provide some snapshot with more specific question, so that I can help you here?

    Best Regards,

    Kunal

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    • In an incident to SAP I claimed that interaction type > interaction date > specific product does not work properly. My segmentation is returning a customer even, if a product id is different than specified there.

      This is what I got as an explanation from SAP on an incident regarding segmentation.

      I took a look at the system and checked the provided segmentation model: 
      https://domain.com/sap/bc/ui5_ui5/sap/CUAN_NAV_TO/?APPL_ID=SAP_ADT&SEG_MODEL_GUID=AFBWugGQHtiB0Fnd05SZDQ==&SEG_PROFILE_ID=ZSAP_CE_CONSUMER#SEGMENTATION
      There are different attributes used for the content determination - the attribute 'Product ID' comes from data source SAP_CONTACT_INTERACTIONS, wheras the attribute 'IA Type' comes from SAP_CE_PRODUCT_RELATED_IA:
      IA Type ==> DS SAP_CE_PRODUCT_RELATED_IA
      https://domain.com/sap/bc/ui5_ui5/ui2/ushell/shells/abap/FioriLaunchpad.html#SegmentationConfiguration-maintain&/ChangeSegObject/Attribute/(ApplicationId='SAP_ADT' ,SegmentationObjectId='ZSAP_CONTACT_EGM_CONSUMER',DataSourceAlias='SAP_CE_PRODUCT_RELATED_IA',AttributeName='PRODUCT_ID')
      IA Type ==> DS SAP_CE_PRODUCT_RELATED_IA
      https://domain.com/sap/bc/ui5_ui5/ui2/ushell/shells/abap/FioriLaunchpad.html#SegmentationConfiguration-maintain&/ChangeSegObject/Attribute/(ApplicationId='SAP_ADT' ,SegmentationObjectId='ZSAP_CONTACT_EGM_CONSUMER',DataSourceAlias='SAP_CONTACT_INTERACTIONS',AttributeName='IA_TYPE')
      The point is now that when determining the campaign content the differrent attributes are joined using the contact key - hence you will receive all products that are part of the join. To sum up, the process will work when using attributes coming from the same data source only.

      Hopefully this explains better :)