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Conversion of the YMKT campaign (Sales Order)

Feb 12 at 12:17 AM


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Hi expert,

We want to get the conversion of the YMKT campaign (Sales Order) and which campaigns have generated SALES ORDER in Commerce. Is this possible without integrating YMKT ON PREMISE with Google Analytics? or what would be the steps to obtain the conversion of Campaigns.

best regards

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2 Answers

Vineet Kaul Feb 12 at 03:00 PM

Hello Allan,

There are some out of the box jobs available for Hybris Commerce and Marketing data replication most famous one being Abandoned Shopping cart. I believe there is one for Sales replication or sync as per cronjobs from commerce. You can use the pre-configured jobs to replicate sales data into yMKT and create relevant interactions which can then be used as per your requirement in triggering campaigns.

You can find additional details on the below link.



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Michael Rey
Feb 13 at 02:12 PM

Hi Allan,

Vineet already mentioned the integration with commerce which captures the campaign within a session and passes it to the sales order.

If you want to go beyong the session then you can use google analytics that is also available in the onprem version starting with 1709. It is outlined in the documenation but also in the blog: Google Analytics Integration blog.

While Google Analytics supports the last click conversion you can also go beyond to a multitouch attribution with the SAP Hybris Customer Attribution which also integrates with Hybris Marketing.

Best greards


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