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SAP Hybris Marketing vs Digital Marketing

Feb 01 at 02:04 PM


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a question with a different perspective

what is the difference betwen Digital Marketing vs SAP Hybris Marketing

are both similiar in principal and that SAY Hybris Marketing is a world class tool to Implement Digital Marketing for customers

or its way different from each others

when i saw some of the Hybris marketing videos its does, what a Digital Marketing does, but could not see the complete system. So is Hybris Marketing one of the best framework, software, tools to Implement Digital Marketing ?

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3 Answers

Kunal Kumar Bansal
Feb 01 at 02:32 PM


Great Question!

My answer to your question is YES :)

Hybris Marketing has changed the way marketers engage with customers, which delivers contextually relevant customer experience and hence it is a great tool to implement Digital Marketing powered by SAP Hana technology.

Hybris Marketing provides wide integration and can be integrated with other enterprise applications. It can also be integrated with Social media like Google, Facebook, Twitter, WeChat etc.

Hybris Marketing solution provides these scenarios:-

  • Consumer & Customer Profiling
  • Segmentation and Campaign Execution
  • Commerce Marketing
  • Marketing Analytics
  • Marketing Planning and Performance
  • Marketing Lead Management
  • Loyalty Management
  • Customer Journey Manager

I would recommend you to read the Hybris Marketing Wiki and also check How to find User Assistance for SAP Hybris Marketing.

I hope this helps.


Kunal Bansal

SAP CRM & Hybris Marketing

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Kevin Wang
Feb 02 at 04:18 AM

Hello, Saee,

I think you may check following document: Engage customers in every interaction across digital marketing channels.There are a detailed introduction for this product and some demo, it should be helpful for you.

Besides, as described "but could not see the complete system", what do you mean "complete system"? What's the exactly scenario you expect?

Kind regards,


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Jana Wuerth
Feb 05 at 09:57 AM

Hello Saee,

if you want to explore SAP Hybris Marketing Cloud System, you can also check out our free trial, that I have linked for you. It gives you a great opportunity to look into the scenarios decribed by Kunal Bansal in more detail and experience them directly in the system.

Kind regards,

Jana Wuerth

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