SAP Hybris Marketing vs Digital Marketing

[Former Member]

Hi

a question with a different perspective

what is the difference betwen Digital Marketing vs SAP Hybris Marketing

are both similiar in principal and that SAY Hybris Marketing is a world class tool to Implement Digital Marketing for customers

or its way different from each others

when i saw some of the Hybris marketing videos its does, what a Digital Marketing does, but could not see the complete system. So is Hybris Marketing one of the best framework, software, tools to Implement Digital Marketing ?

[Harish_Vatsa]

Please refer the below blog for more information on this topic:

https://blog.camelot-group.com/2018/03/sap-hybris-marketing-the-digital-nerve-center-for-your-market...

[Kunal_Bansal]

Hello,

Great Question!

My answer to your question is YES 🙂

Hybris Marketing has changed the way marketers engage with customers, which delivers contextually relevant customer experience and hence it is a great tool to implement Digital Marketing powered by SAP Hana technology.

Hybris Marketing provides wide integration and can be integrated with other enterprise applications. It can also be integrated with Social media like Google, Facebook, Twitter, WeChat etc.

Hybris Marketing solution provides these scenarios:-

• Consumer & Customer Profiling
• Segmentation and Campaign Execution
• Commerce Marketing
• Marketing Analytics
• Marketing Planning and Performance
• Marketing Lead Management
• Loyalty Management
• Customer Journey Manager

I would recommend you to read the Hybris Marketing Wiki and also check How to find User Assistance for SAP Hybris Marketing.

I hope this helps.

Regards,

Kunal Bansal

SAP CRM & Hybris Marketing

[former_member1259344]

It's an old thread but I wanna add that while both Digital Marketing and SAP Hybris Marketing share some similarities in principle, they are different from each other. SAP Hybris Marketing is considered a world-class tool for implementing Digital Marketing strategies for customers.

[former_member1123463]

Thanks for sharing this insightful information about SAP Hybris Marketing. As for me, while Hybris Marketing is a great tool for implementing digital marketing, it's worth noting that Google and Facebook Ads offer more targeted advertising options. With their advanced algorithms and massive user data, you can create highly specific ad campaigns that are tailored to your target audience. I recently stumbled upon some info on Google and Facebook Ads, which I thought might be helpful to you. That being said, Hybris Marketing has some unique features that make it a valuable tool for marketers. The integration with SAP Hana technology, social media platforms, and other enterprise applications allows for a more holistic approach to marketing.

[former_member7038]

Hello Saee,

if you want to explore SAP Hybris Marketing Cloud System, you can also check out our free trial, that I have linked for you. It gives you a great opportunity to look into the scenarios decribed by Kunal Bansal in more detail and experience them directly in the system.

Kind regards,

Jana Wuerth

[kevin_wang9]

Hello, Saee,

I think you may check following document: Engage customers in every interaction across digital marketing channels.There are a detailed introduction for this product and some demo, it should be helpful for you.

Besides, as described "but could not see the complete system", what do you mean "complete system"? What's the exactly scenario you expect?

Kind regards,

Kevin