on 06-06-2008 5:47 PM
hi experts
i am new to mdm i planing to learn mdm. can any body suggest me what is the current mdm market in india.
can i get job if i place 2 years xi and 6 months on mdm ??
or now in indian companies what they are looking on mdm(skills ) people.
thanks in advance
Edited by: g.praveen kumar on Jun 6, 2008 6:47 PM
Hi ,
SAP has spent the last three years building out its SAP NetWeaver MDM solution to meet the
needs of its business application user community, particularly in product-centric industries. As the
SAP NetWeaver MDM 7.1 product nears ramp-up during the fourth quarter of 2008, SAP is
developing its next three-year road map for likely announcement during that same quarter.
Content is likely to include how to span MDM across the world of business intelligence for broad
integrated analytical MDM, support more out-of-the-box integration within the SAP environment
for rapid process reorchestration (service-oriented architecture), and more-effective management
of non-SAP-centric master data. SAP is challenged to meet the current needs or high-volume
business-to-consumer (B2C) situations common in service and government industries, and
distributed authoring for multiple data domains in many industries.
SAP NetWeaver MDM 7.1, the next release, is due in the fourth quarter of 2008 for ramp-up only.
It will be released as part of a unified SAP NetWeaver release where all components will be
released at version 7.1. This release of SAP NetWeaver MDM will focus on an initial integration of
Business Objectu2019s data quality, data integration and data profiler capabilities, expanded data
modeling capability designed to overcome the current single repository per domain restriction that
limits the ability to build relationships between, say, product and supplier, along with batch data
load and publication performance improvements.
Users of SAP Business Intelligence (BI) could ensure the semantic consistency of their master
data within SAP NetWeaver BI via packaged integration to MDM and through application
programming interfaces. The promise of this master data integration between SAP applications
and SAP BI is to simplify and reduce the cost of integrating and governing master data across
operational and analytical environments. This integration was shipped by SAP in 2007, although
Gartner has not completed a reference for this integration. With SAP NetWeaver 7.1, SAP will
extend this integration to the Business Objects' environment.
As part of a previous service pack release, SAP released a new user interface that employs SAP
NetWeaver Portal, and accesses SAP NetWeaver MDM services. This user interface is needed
by most nonpower users. The power users that still manage the complex data modeling routines
will need access to the client/server application, which is the native SAP NetWeaver MDM Data
Manager. This two-tier architecture will continue for the near future.
A customer implementing the SAP MDM "solution" will implement SAP Portal and SAP
NetWeaver MDM Data Manager in a two-tier implementation. The two-tiered architecture has
portal access for most users and a legacy MDM fat client for power users
The Business Objects' data quality and data profiling services, packaged as "MDM Data
Services" after the acquisition of Business Objects by SAP, will be integrated into the SAP
NetWeaver MDM, thus adding some of the needed services for any MDM program. The
combined solution will be sold by Business Objects resources into its customer base, just as the
combined solution will be sold by SAP into its customer base. Business Objects and SAP will
jointly bring to market, over several years, an increasing integration between the two stacks in
support of MDM, although the initial parts of that integration won't be formally available until 2009.
Today, customers source their data quality, data matching, data cleansing, data integration and
MDM solutions, often from different vendors u2014 they are most often not preintegrated. Some
minor overlap exists between how SAP NetWeaver MDM handles data cleansing and data
quality, but the Business Objects' technology equates to a best-of-breed offering in this area, so
the sooner the two are integrated, the better it will be for SAP customers looking for an integrated
solution for MDM.
SAP has several other requirements already identified, which form part of the first phase of the
next three-year road map. One major theme will focus on a unified semantically consistent data
model across SAP ERP 6.0, SAP CRM and SAP SOA By Design application stacks. SAP ERP
6.0 represents the "stable core" of ERP services (excluding SAP CRM, SCM, PLM and supplier
relationship management) that forms the foundation of SAP's go-forward ERP strategy for larger
enterprises; SAP SOA By Design represents a set of new services sharing technology used to
develop SAP Business By Design targeted at the small or midsize business market. A side-byside
implementation of services from ERP 6.0 and SOA By Design is what SAP is targeting in
2009 to enable its customers to develop new and innovative business applications. If the data
model that is the foundation for SOA By Design is the same as for SAP Business By Design, then
this integration is not as easily achieved since the underlying data models in ERP 6.0 and SOA
By Design would be different. SAP NetWeaver MDM cannot readily ensure semantic consistency
of any master data or master data definitions across the two stacks until new functionality is
brought to market. Also, as of yet there is no road map to explain how the data model within SAP
CRM will be reconciled with ERP 6.0 and SOA By Design. With a functional enhancement
release (ramp-up) targeted at the middle of 2009, SAP will provide out-of-the-box, standardized
integration maps for ERP 6.0 and SOA By Design (excluding SAP CRM) for MDM, thus reducing
the integration costs and latency when composing services from the different stacks.
Another area that has been weak for SAP is governance. SAP is working to address this by
establishing an explicit, workflow-oriented solution that will extend from the design of an
enterprisewide master data metadata model to access and process rules used to govern how the
master data flows, is stored and is used by the applications in the business. Gartner understands
that SAP is in pilot mode with some strategic customers, and the solutions being described look
promising u2014 even to the point of taking SAP in a much needed direction that would make SAP
NetWeaver MDM more useful to many more SAP and non-SAP application users. The
technology stack for this offering has not been finalized, and there is nothing other than tentative
plans to release a first version, sometime in 2009, in ramp-up. So this new offering may not be
widely available until 2010.
Bottom Line:
SAP has spent the last couple of years building out the core SAP NetWeaver MDM technology
and defending its own business application installed base from best-of-breed encroachment. SAP
has been reasonably successful, though complex and larger customers report using several
MDM technologies for the near future.
SAP has been investing in its technology to deepen functionality in core domains such as product
master data, as well as improving support for customer master data. SAP customers report
progress on many fronts, although no overall best-of-breed support across all domains.
SAP is listening to customers and taking advice in areas where it is weakest, and developing new
solutions or better integration in the areas of master data governance, alignment of master data
across operational and analytical environments, and data quality/profiling of data as part of an
MDM program.
SAP continues to implement many MDM for product data programs, and fewer MDM for customer
data programs. SAP remains challenged in the area of highest-volume B2C situations common in
service and government industries with distributed authoring.
SAP sees the opportunity to leverage data quality, data integration, dashboarding and reporting
functionality from Business Objects.
SAP MDM is a far more credible MDM product than it was when the current three-year road map
started in 2005, but it still has many challenges to overcome in meeting SAPu2019s aspiration and
marketing claims that it can meet all its customer needs for MDM in a single integrated product.
Regards
Nidhideep Bhandari
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