Can SAP Marketing feed personalized product recommendations on email based on browsing behavior?

[Former Member]

Hello. My team and I are interested in understanding whether SAP Marketing can feed personalized product recommendations in triggered emails (if we have the users email)? A good example of this would be to do a 'browse and abandon' campaign, so if a user browsed the website and didn't purchase, we'd be able to send them an email and show them the products they looked at.

We currently use Emarsys for broadcast and triggered email campaigns, and wondering if we need to integrate Emarsys with our Hybris Marketing platform, or if Hybris Marketing can do these things natively. We were under the impression that Hybris Marketing replaced Emarsys. Is that not the case?

Thank you.

Ryan

[vervinckt_joyca]

Dear all,

I disagree.

I had issues with such a scenario in the past.

This scenario is not a problem when used in combination with a webshop.

But when used in combination with mail, you are very much limited on the types of recommendation models that you can use.

A simple model like "top viewed products" is indeed possible in mail because it is a general one.

Only recommendation models flagged as "optimized" are able to be used in mail.

Optimized means that the model results are stored in the hybris marketing database an readily available for a mail to pick up.

But individual calculations, like the products that YOU (the specific recipient of the mail) have browsed most recently, this is not possible in mail.

Please do correct me if I am wrong on this, but this what I experienced when experimenting with the recommendation model, which disappointed me that the use in e-mail was more limited than the use on a webshop.

Kr,

Joyca

[guipaulino]

Dear vervinckt.joyca,

I agree with you. Personalized e-mail is not possible.

However, I read that as for 1908 it is possible. Have you seen anything about it? I am struggling with trying to implement a very simples logic. I just want to be able to send email to my contacts who have just viewed an item on our webshop...I want to send him/her an e-mail with an image of the product he/she browsed.

I was able to set up recommendation for GENERAL products (most viewed items by ALL CONTACTS within a time period). However I have not been able to set up a personalized e-mail.

I read this blog which says this is available.

How you been able to achieve this?

I guess I will even open an incident at SAP. It should be very easy!

BR,

Guilherme.

[guipaulino]

vervinckt.joyca ,

I know this is an old post and all...but I just wanted to tell you that I've figured this out! actually I opened a ticket to SAP and they've guided and helped me.

In order for the optimized algorithms to work, the interactions MUST have field IntearctionSourceObject populated. I have done this and it works! Based on these interactions, the personalization works.

Hope it helps. Reach me out if you have any problems.

BR

Guilherme.

[vervinckt_joyca]

Thanks for sharing Guilherme!

This is indeed an old post, it dates from before the release of some new optimized algorithms that can be used in an email. I didn't yet play with those newer algorithms, but really good to know that the InteractionSourceObject is required! Just populated, or populated with a specific value?

Kr

Joyca

[Kunal_Bansal]

Dear Ryan,

I agree with Mr. Tobias's explanation, please further refer to Recommendation in Hybris Marketing.
Within Recommendation, you can access the following:-

1. Recommendation Scenarios
2. Recommendation Model Types
3. Recommendation Models
4. Manage Recommendations
5. Recommendation Algorithm Defaults
6. Manage Offer Recommendations

I hope this helps

Regards,

Kunal Bansal

[SCHNEIDERT]

Hi Ryan,

I don't know Emarsys but to answer your question: Yes, you can use the algorithms which are used in the "Recommendation" module in Hybris Marketing to analyze for example the top viewed products in your shop and create personalized content in a webshop (e.g. Hybris Commerce) or in e-mails.

In your example if a customer abandones his shopping cart in a Hybris Commerce store Hybris Marketing tracks that event as an interaction and can send automatically a trigger-based e-mail.

Best Regards

Tobias