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Customer creation from ECC to CRM

Dear Experts

My client is going for upgrade from Non-Sap system applications to SAP CRM, ECC and implementation.

I know that Master data(specially Business Partner/Customer) need to be centralized in SAP CRM and replication need to be done to ECC.

We have some demand from business that we have to 'create Customer in ECC ad then replicate to CRM'. If we do this, what are the challenges and consequences of this approach? Please help.



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