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Can SAP Hybris Marketing deploy email like a typical ESP (Email Service Provider)?

Hello. I have a question regarding SAP Hybris Marketing. Our team is wondering whether it SAP Hybris Marketing can deploy broadcast emails and automated emails? Or, do you need to integrate a separate ESP (Email Service Provider) to it? This is for the on-premise version. Do you have any documentation around this? Both your chat customer service support and phone support could not answer this question. Thanks.

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2 Answers

  • Best Answer
    Jan 24 at 11:16 AM

    Hi Ryan,

    Hybris Marketing integrates with Email Service Providers to send emails. There is no native built-in (email server or so) email send functionality. Content Mgmt. (email layout -> Content Studio) as well as the mechanics to determine recipients (Target Group, Campaigns with "Send Email Action") are functions provided by Hybris Marketing.

    Regards,

    Matthias

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  • Jan 24 at 10:32 AM
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