Skip to Content
author's profile photo Former Member
Former Member

SAP crm implementation business scenario for crm marketing project

Dear guru's

Can any body will help me to know about one sap CRM marketing implantation project business scenario.

Like one full process of marketing project and the integration of the other modules like r/3,

Like what end users do if we implanted the marketing project for one company,

Any industry but please give me detailed with the documentation if possible.

I practice with the best practice but iam not able to the comparison to the business process of the company.

No need to tell about company details I want to know only the process.

Like which type of company it is suet or which type of company it is not sute.

If there is any document like this type of company sauté for the marketing and like this type of company suites for the service modules like that.

this is sivaanjith this is my please help me to come out of this confusion.

Reards.

siva anjith

Add a comment
10|10000 characters needed characters exceeded

Assigned Tags

Related questions

3 Answers

  • author's profile photo Former Member
    Former Member
    Posted on May 15, 2008 at 10:42 AM

    hi

    well talking about the implementation project in CRM

    let us assume we are implementing it in BANKING industry

    here the requirement is in improvement in the field processing and all the effeciency of the sales or feet on street

    so we implement the CRM marketing with CIC

    what it will do that we start with first the readiness document that what all are the requirement of the bank and how the company can cope it with the help of CRM

    then we prepare the BLUEPRINT to state that the data to be processed will be strucutured in CRM in how many phases or the timely schedule of the roll over of CRM in bank

    next up we start with the configuration ,like we have to start campaigns and generate leads for the banks which may get converted into the opportunities

    so have to do all the configuration of CRM according to the requirements being given

    one thin g i forgot which is very imp is that we do requirement gathering,its pretty imp part of entire process

    after getting these only we can do whatever we want with CRm

    so after that we realise the configuration in realisation phase then we do those UATs and SITs

    this way we phase out the CRM in any sector

    just a gist of everything

    hope i cleared some air

    best regards

    ashish

    Add a comment
    10|10000 characters needed characters exceeded

  • author's profile photo Former Member
    Former Member
    Posted on May 15, 2008 at 04:54 PM

    Hi Siva,

    One simple scenario for you to understand that is application in all industries is Campaign Management. Most of the companies send newsletter emails to their customers and subscribers. With Campaign Management you can send newsletter emails and also handle bounces both hard bounce and soft bounce. You can also handle subsequent processes like lead management e.g. through campaign some of the customers show interest and reply back and this generates leads.

    Those leads that show interest you pursue them and Opportunity transaction is created and this becomes part of Sales.

    Regards,

    Deepak

    Add a comment
    10|10000 characters needed characters exceeded

  • author's profile photo Former Member
    Former Member
    Posted on May 17, 2008 at 08:37 PM

    http://help.sap.com/bp_crmv152/CRM_DE/HTML/index.htm

    Path: Technical Info --> Building Blocks.

    Regards,

    Rajesh Banka

    Reward points if helpful

    Add a comment
    10|10000 characters needed characters exceeded

Before answering

You should only submit an answer when you are proposing a solution to the poster's problem. If you want the poster to clarify the question or provide more information, please leave a comment instead, requesting additional details. When answering, please include specifics, such as step-by-step instructions, context for the solution, and links to useful resources. Also, please make sure that you answer complies with our Rules of Engagement.
You must be Logged in to submit an answer.

Up to 10 attachments (including images) can be used with a maximum of 1.0 MB each and 10.5 MB total.